Onkruid is a Belgian organization that combines expertise in design, urbanism, music, art and marketing. It develops actions, interventions or events that unite people and cultivate parts of the social wasteland.
Onkruid (dutch for ‘weeds’) is a pioneer plant that germinates in places where the soil is open, where there’s space to grow. Onkruid is considered undesirable green, it grows in places to completely overgrow its surroundings. However, the notion of an Onkruid, is subjective. Depending on the context in which it grows, each plant may or may not be an Onkruid.
In the Leuven Theatre, Onkruid dedicated a full day to bustling urban initiatives. In collaboration with 30CC and mijnLeuven, Onkruid showed valuable examples of how youngsters can develop their cities bottom-up. A brunch, leading DJ’s and a daytime dance floor where the other ingredients to top off the urban cake.